This was done to increase interest in the shows. The billboards were attached or printed on horse-drawn trucks. At the beginning of the 20th century, many schools taught poster art and certain artists like Talouse Lautrec made a name for themselves.Ĭircus posters were the first large-scale use of billboards for advertising. The very first artistic themed poster was created by Frederick Walker, an Englishman, in 1871 for a play in London. Most people may not realize that billboards were originally used as an expression of art in the late 18th century, when lithography was invented. This has been used in Europe as a source of informal information as opposed to advertising. More recently, it can be said that the predecessor of today’s modern billboard is display. It was used to offer a reward for capturing a fleeing slave. According to archaeological discoveries, the oldest known billboard was used in Thebes in Egypt about three thousand years ago. To appreciate the billboards, it is important to understand their history.īillboards were born out of necessity – the need was to get messages across to illiterate people. Billboards usually display witty slogans and some form of visual design to attract attention. If you haven’t seen one already, this is a large advertising structure found along highways, expressways and other busy traffic places. The word “billboard” comes from “billing board”.
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